Lee Hogan Having an internet site isn’t always an accomplishment. Nessie the Hamster has one. Famous, useless people do, too. I have even visible websites in loving reminiscence of unfamous dead hamsters! Some of these websites get more visitors in a day than you hope to have in a year. Here’s my query: what’s the point when you have a non-public internet site and are not getting any site visitors? You might as nicely give the cash you send to your Internet Service Provider to a worthy cause.
If you need to use your online presence to your advantage, you better roll up your sleeves and get to work! Even though this text lists examples from my line of work (voice-over appearing), absolutely everyone with an internet site must remember the use of these techniques. Let’s begin by paying attention to one of the specialists in the area.
1. Offer FREE STUFF. Paradoxically, a few corporations are making plenty of cash by giving matters away without cost. It’s called the “freemium model,” wherein a few content materials are obtainable at no rate, while top-rate content isn’t always. Seattle-primarily based Big Fish Games distributes more online video games than everybody else, at about 1 million an afternoon. You can strive for nearly any Big Fish sport free of charge; however, there are accessories that players must pay for.
A few months ago, voice-over actor Peter O’Connell made his ebook “The Voice Over Entrance Exam” to be had at no price. This delivered visitors to his website online who had not even heard of him. It did something else, too: it set up O’Connell as an expert. Here’s a third bonus: loose sources get hyperlinks.
2. Contests & Awards are other ways to pressure people for your website online. Last month, Videovoicebank. The Internet had a competition, and voice-overs were invited to proportion their expert horror memories. Not handiest did the Videovoicebank-team manage to engage their community; for days, traffic should shader their email cope with and vote for his or write the tale. I marvel at what they may do with those email addresses…
3. Provide a resource to be able to benefit your goal-group and (of direction) provide it without cost. Veteran VO artist Mahmoud Taji compiled a voice-over listing of casting websites for “the gain of established and up-and-coming voice-over talent who need to secure greater voice-over work through the Internet.” He requested everybody inside the enterprise to help, which is simply another example of a way to get human beings worried. So, a long way, Taji has a list of 224 websites and is counting.
4. Quizzes and Games on your website are an amusing way to make people return and spend extra time with you. British skills Emma Clarke is the voice you’ll hear for a majority of the London Underground traces. Her internet site is superb with video games, spoof audios, or an online “Emma flip ebook”. One of my favorites is a fridge magnet sport where you could pass the phrases around to make sentences and phrases – and feature Emma talking them for you.
5. Actress Amy Walker became an overnight sensation when her YouTube video 21Accents went “viral”. “These days, it’s not unusual to peer a search engine like Google pull up a YouTube video in its pinnacle ten results,” says Linda Girard, co-founder of online advertising and marketing consulting company Pure Visibility in Ann Arbor, Michigan. “The fine way to maximize this fashion is by importing your video to numerous websites and fastening appropriate, searchable phrases to the clips to get the one’s high rankings.” (source)
6. Then there may be the old trick of presenting constrained Deals & Discounts. Bristol-based voice-over skills Alison Pitman promotes a 25% bargain on all messages on hold voice-over recordings. Particularly if you’re additionally providing character training and lessons, in no way omit the possibility of throwing in an early chook unique or a web coupon. Irresistible offers turn browsers into customers.
7. Develop an ongoing relationship with your visitors (colleagues and clients). Answer their emails. Follow up with them. Ask them for feedback. Use social networking sites to connect. Add an energetic element to your network, online and offline. Send email newsletters using a service like Constant Contact or Aweber. It’s all about constructing your brand and high-quality reinforcement.
8. There is no doubt about it: blogging benefits the enterprise. An Internet advertising agency, Hubspot, surveyed over 1500 small companies recently. They observed that people with blogs were attracted.