Facebook and Google Battle For Dominance of the Web

In a post-interview with the Wall Street Journal on September 24, 2010, Google CEO Eric Schmidt dismissed any notions that Facebook had become an immediate threat to Mountain View. Mr. Schmidt suggested that the employer’s immediate risk changed into Microsoft Bing and that it became too early to inform how robust a competitor Facebook could be.

Eric Schmidt seems to assume that Facebook isn’t a right-away risk to Google, but there may be some evidence that the opposite is true. A document in the broadly respected generation weblog Techcrunch found out on September 1, 2010, that many Google personnel are leaving the corporation, and some have long gone to Facebook. Some of the most distinguished employees left the agency, including Omar Hamoui, the founding father of AdMob; Lars Rasmussen, who, alongside three others, advanced Google Maps and Wave, left to team up with Facebook in November 2010.

These latest employee moves indicate that Facebook is proving to be an impressive net corporation that has witnessed a dazzling increase. However, there have been several comparisons or recommendations as to how Facebook will become a viable alternative to Google or become more powerful than Google. Much like different internet residences like Myspace and Yahoo, Google is searching to assign Facebook dominance in the social networking space. Google has big resources and maintains to make acquisitions at a pace designed to dominate any section it plays in.

Google, in particular, sees Facebook as a risk because its big person base of 500 million may want to double in some years, using the remaining five years as a manual. The more users Facebook has, the more powerful it is, and the more in more sales it generates, more traffic, and more money from Google. Technology analysts have noted that about competition, Google takes on all comers. For instance, Google outbid Viacom to shop for YouTube for $1 billion; Google outbid Apple to buy Admob for $750 million; Google outplayed Microsoft and tied up with Yahoo Japan; Google obtained ITA for $750 million, a business enterprise that gives tour information to visitors on the net.

In addition, Google’s acquisition of Android in 2005 has made it one of the leaders in the smart cellphone market. The huge adoption of Android will ensure that Google will probably keep dominating the cell market. There isn’t any doubt that Google is searching to emerge as a key participant in the social networking area. This is why Google launched Buzz, and as Facebook threatens to u.S.A. As the most visited website within inlobalworldleand, Google is ready to release a project to keep its primary position.

It is obvious that by growing a social networking platform based on integrating numerous components of Google’s social networking factors into one platform, Google is pursuing what Marketing strategists regard as a master brand method. A master logo strategy indicates that Google is constructing most of its different services or sub-emblem names below the master logo name -Google. Evidently, from a Marketing angle, all Google products that are developed and bring the Google logo name benefit from the strong logo equity of the main logo and consequently would probably enjoy a high-quality Market off-take.

Google is looking to enhance its social networking platform as it seems that Facebook will quickly overtake the era largely because of its most effective internet site. As a result, Google has renewed interest in constructing an impressive social networking platform designed to push back the undertaking posed by Facebook. Facebook is also aligned with Microsoft -an enterprise looking to dethrone Google because of the search king on the net.

Obviously, the increase of a human-pushed seek platform could reduce the relevance of Google’s robotic total, ly algorithmic search. In addition, the emergence of iAd marketing and seek platform being evolved with the aid of Apple and the increase in the use of Apps, which Facebook has benefited from, could suggest that the browser-based search on which Google built its platform can also lose relevance and lessen Google’s impact because the seek king and largest net company.

Facebook’s sales are ready to attain an envisioned $1.2 billion dollars, and the company presently controls 17% of internet advertising, which is better than Google’s 6%. Facebook’s dominance of display advertising is a great reason for Google to be involved. Also, the fact that 96% of Google’s revenue comes from search makes it very liable to critical contenders looking to put off its management in search.

On the surface, Facebook isn’t always healthy for Google. For instance, of the top ten sites worldwide, primarily based on Alexa traffic rank, three are owned by Google: Google, YouTube, and Blogger. The top ten websites listed in their rank are Google, Facebook, YouTube, Yahoo, Windows Live, Baidu, Wikipedia, Blogger, QQ.Com, and Twitter.

Furthermore, Google has many more websites than Facebook. For instance, Google has Gmail, Buzz, Orkut, Google Maps, Google Earth, Google Books, Web Search, and More. Google also has advanced programs like the Chrome net browser, book gadgets, and the Android Operating system.

In addition, Google has a Market capitalization of approximately $156 billion, which is six times better than Facebook’s projected marketplace capitalization of $25 billion. Also, Google’s annual sales are $25 billion, while Facebook’s are approximately $1.2 billion.