Lee Hogan There’s no extra competition on the Internet than the combat to get to the top of the engines like Google. A complete enterprise has sprung up around SEO, search engine advertising, and marketing. Some corporations make outrageous, tempting, however too-correct-to-be-real guarantees about getting you to the top of Google, Yahoo, and different search engines like Google and Yahoo.
Like every other enterprise, search engine marketing has its gemstones and terrible scams. Before you search for a search engine optimization agency on your site, here are some search engine marketing “hints” that could get your website online penalized or, worse, blocked for excellence.
Search engines constantly seek out keywords, so the greater you have on the page, the better, right? If you repeat two or three keyword terms 50 instances on your home web page, you’ll surely rank better than all of us!
Well, no. Keyword stuffing is a massive no-no inside the world of search engine marketing. It would not count if you colorate the key phrases similar to the history or put them into meta tags (both strategies mentioned below). Shoving keywords in your website – mainly inappropriate- merely for rankings gets you into a massive problem with the serps.
The recommended keyword density for websites is about four percent to eight percent. So, if you have been given 500 phrases on your home page, the maximum most effective 40 of these should be keywords.
Search engine optimization is the art of strategically placing keywords in your content material without making it appear like you are putting plenty of keywords in it. It would help if you had search engines like Google and Yahoo to look at what your site is all about. However, you do not want to detract from the consumer experience. Keyword stuffing does precisely that and could hurt you in the end.
Some websites conceal keywords or links by making the text equal in color because of the historical past or through different coding means (meta tags or setting text in the back of pix, for two examples). The logic here is that users cannot see them, so it doesn’t detract from the consumer revel, but search engines like Google and Yahoo will study them, so it still boosts your ratings.
This isn’t the case. Search engines will penalize or even ban your site if you have text that is the same color because of the history of your internet site. It’s just another way of looking to “beat the system,” and search engines do not like that.
A short history of meta tags: Long, long ago, in 1996, when there was no Google and serps were now not almost as state-of-the-art as they are these days, meta tags were a handy indicator that told engines like Google what your web page changed into about. The meta description tag and meta key phrases tag had been simplest visible to the quest engine spiders, but now, they are not visible to somebody viewing your web page through a browser.
For example, if you had a page about Acme widgets, your description might have stated, “Everything you ever desired to understand about Acme widgets.” Your meta keywords may have blanketed “Acme widgets,” “history of Acme widgets,” and “constructing Acme widgets.”
However, people got grasping and started stuffing the meta tags with keywords, repeating phrases like “constructing Acme widgets” repeatedly to improve their seek engine scores. Search engines now use more sophisticated algorithms, and meta tags are all extinct.
If All and Sundry tries to inform you that meta keyword tags are a paranormal answer to be able to shoot you to the top of the scores, they either do not know what they’re talking about, or they’re looking to scam you. Leave in the back of the technology of spinning gifs and blinking text and bring your internet site into the 21st century.
Recently, we had a marketing consumer who had three websites with equal domestic pages, matching title tags, and similar content. Guess what Google did to his website? If you picked “flagged him for a duplicate content material penalty and quit listing the site in seeking outcomes,” you’ll be correct.
Duplicate pages and copy content material negatively affect your search engine ratings and detract from personal experience. If you visited a website and saw the identical article on three pages, even if the essential keywords have been changed (“constructing Acme widgets” in place of “building Acme widgets”), wouldn’t you feel cheated?
It’s now not simply crucial phrases that can be considered with seek engine scores. Incoming hyperlinks are also important. If different sites assume yours is worth linking to, then search engines will also give it more weight.
Link farms twist this idea to be approximately the quantity of hyperlinks rather than the excellent. Link farms are corporations of websites that link to each other, no matter how relevant those hyperlinks are, to increase visitors and rankings.
Link farms can develop to encompass thousands of hyperlinks. However, they’re shallow, meaningless, and unprofessional, and engines like Google HATE them. When it comes to hyperlinks, hyperlink to websites relevant to your users, and notice if the one’s websites will hyperlink to you. A hundred applicable inbound hyperlinks will help you tons greater than 10,000 from a link farm.