Lee Hogan Most health commercial enterprise owners do now not supply enough attention to their business model. For many, it may ship them to an early grave… Or at least the loss of life in their hopes and goals for their business.
The lure for fitness experts is that you get so stuck running within the business that you never take the day out to paintings to your enterprise. How in many instances have you heard that? Probably loads proper? How regularly do you take time out to work on your commercial enterprise version?
1/ Not Sustainable – If your simple business model is flawed, then you may not be able to preserve your business for long. You will discover yourself working more demanding and more complex even as you burn yourself out. A wrong commercial enterprise version has a limited time.
2/ Not Scalable – Again, if your business version is defective, then you’ll no longer be capable of scale it up. In other words, you may not be able to develop your enterprise past a specific size. An exact question to ask is… ‘How lengthy may want to my health enterprise continue to operate effectively without me?’ If the solution isn’t always lengthy, then it is too dependent on you. The result is your commercial enterprise can’t be scaled up beyond your non-public efforts.
Three/ Not Profitable – This one speaks for itself. If you have got the incorrect enterprise version, you may suffer from an acute lack of profits and struggle to make ends meet.
4/ Stressful – If your commercial enterprise is causing you no stop of strain, then this is typically symptomatic of a wrong business model. Typically, this is because we tend to create a commercial enterprise that relies entirely on us doing the entirety, making all the choices, bringing in all of the customers or sufferers, making bookings, and so forth.
Five/ Undervalued – Have you notion approximately your exit strategy on your business. Will it be a precious asset that you may with no trouble sell while it is time to exit the commercial enterprise? Not if you have a wrong business model, it may not.
So in case you are suffering proper now from a flawed enterprise version, what are the essential areas you need to visit paintings on? There are some of them; however, here are the two sites I endorse my coaching and consulting clients to pictures on first:
1/ Income Sources – This is in particular critical in a health enterprise. Most health specialists derive income without delay, buying and selling their time for money presenting their provider. They have a few other profits sources in their business, which means that one aspect… They’re tied to their business. If you move on holidays or are ill what happens to that profits?
A Chiropractor or Naturopath is typically most effective in creating wealth while they’re head to head with a patient. A Personal Trainer once they have a person in their studio to train. The Life Coach is most effective in earning an income in their enterprise while coaching someone head to head.
If the income on your fitness enterprise is best derived from you buying and selling your time for money, then you definitely ought to repair this without delay. So take your specialized knowledge and turn it into products as a start line. In this manner, you can create the product and get paid more than one instance for the effort. All of a sudden, you’ve got leveraged some time exponentially.
The subsequent step then is to create RECURRING INCOME streams. This is income that is paid on an ongoing foundation by using your sufferers or customers. The excellent aspect approximately this form of payment in which you most straightforward should find the consumer as soon as after which they will continue to pay you over the period.
2/ Marketing Systems – When it comes to marketing, the essential flaw in maximum fitness corporations is the focal point of searching for new customers. The never-ending relentless search for new customers is preventing you from developing your enterprise to a unique achievement.
I suggest that folks who run around attending each networking occasion in town pitching their enterprise to anybody with a pulse. Others are pumping massive sums of cash into their advertising and marketing and attaining a handful of new clients right here and there.
Where is your consciousness right now? If your enterprise model is such that you need to get the next consumer or patient urgently to preserve your enterprise afloat, then you have a problem. The quicker you shift your awareness to developing and imposing the next new advertising and marketing machine that can be computerized, you’ll start to see an acceleration in the increase of your enterprise.