Lee Hogan Mobile marketing trends in 2023 will be largely determined by developing and adopting 5G networks, artificial intelligence (AI), and augmented reality (AR). As the 4G network is upgraded to 5G, the number of people who download and use video content will continue to grow, creating opportunities for advertisers to reach more customers. AI and AR will enable marketers.
In 2020, the mobile marketing industry became even more competitive. This year, the rise of Instagram and the shift of the mobile app market to the Apple App Store.
In 2021, we can expect to see even more changes in the mobile marketing industry. For example, we can expect a continued decline in Android users, especially in the US.
The number of app stores in China, India, and other emerging markets is also expected to grow.
In 2022, we can expect to see new technologies such as VR and AR emerge.
In 2023, the new 5G network will arrive, allowing for faster data speeds and less latency.
So, what trends can we expect in the mobile marketing industry in 2023? Let’s examine them.
The year 2023 will be exciting as mobile marketing goes through significant changes. In the past few years, we’ve seen a substantial shift in consumer behavior as people turn towards their smartphones and tablets when engaging with brands and companies. This is particularly true in the US, where almost 80% of Americans use mobile devices to engage with brands. This increase in mobile usage has also led to a surge in the mobile advertising market, growing at 30% per year.
What is the future of mobile marketing?
I love reading “what if?” scenarios. They allow you to think creatively and imagine different ways your business can thrive in the future.
With that in mind, I will ask you a series of questions. I’ll ask you to answer them with a “yes,” a “no,” or an “I don’t know.”
How will data be used in mobile marketing?
In 2020, we can expect even more changes in the mobile marketing industry. For example, we can expect a continued decline in Android users, especially in the US.
In 2021, we can expect to see even more changes. The Apple Watch and smartwatches will rise in the US, and Apple TV and Apple Cars will surge.
Meanwhile, we can expect to see the rise of the Internet of Things in the UK. In this scenario, devices such as smart speakers, headphones, cameras, and thermostats will communicate with each other and collect data, which will be analyzed by machine learning.
As a result, we can expect to see more targeted advertising on mobile apps. For example, we can expect more tailored advertisements and marketing content on iOS apps and fewer on Android apps.
How will the voice of customers be used in mobile marketing?
When it comes to “customer voice,” it’s about understanding what your audience wants and delivering it. In 2020, mobile marketing companies will increasingly use customer data to deliver highly personalized, relevant content.
As I mentioned above, the rise of Instagram significantly reduced the number of Android users. To offset this, mobile marketing agencies will use data more to provide customized content for Android users.
I recently spoke to a company with a large audience of Android users. They wanted to do something special for this audience.
Rather than asking their audience what they wanted, they asked the users themselves. They sent out a survey to the Android users asking them to pick their favorite apps, and they then used that data.
We can expect to see even more personalized content delivered to mobile users.
How will AI be used in mobile marketing?
Mobile apps are becoming more and more powerful. The apps are now starting to think for themselves.
Artificial Intelligence (AI) is taking over.
By 2023, you can buy a robot that does everything for you.
I’m not joking. You can pay a small fee and then walk away, confident that your robot will do all of the heavy lifting.
Your robot will cook food, clean the house, and do laundry. You can leave it alone and go to work if you want.
Frequently Asked Questions about Mobile Marketing Trends.
Q: What were the mobile marketing trends in 2014?
A: The mobile environment has evolved significantly over the past few years. This year, we can expect to see the emergence of new apps and technologies available to mobile marketers. We hope to see more opportunities to market to consumers through mobile devices.
Q: How do you promote your app?
A: I do not promote my app. I use an agency. They create a strategy and promote it on social media sites like Facebook, Twitter, and Instagram.
Q: How do you keep yourself updated?
A: I am a very busy woman, but I always make time for my family and friends. If I have a few hours, I drive or go to a park.
Top Myths about Mobile Marketing Trends
- Mobile Marketing is a trend that will fade away.
- Mobile Marketing is only for small businesses.
- Mobile Marketing has no place in B2B.
- Mobile Marketing is not effective.
Conclusion
The mobile revolution has changed how we live. We’re constantly connected to our devices and have more access to information than ever.
According to a report by Forrester Research, mobile revenues are expected to reach $1.9 trillion by 2023.
So, how can you capitalize on this trend? By creating relevant mobile-friendly content that engages your audience.