Lee Hogan According to the marketing report published by Gartner, we will witness a rise in the use of video content, which is expected to increase from 3.3 billion hours in 2018 to over 7.2 billion hours in 2022, up from 4.5% to 9.8%. It will also see the emergence of chatbots, intelligent voice assistants, and virtual reality.
The internet landscape has changed dramatically since 2011. This was the year that Facebook officially launched its new algorithm, which drove a lot of traffic to websites that didn’t follow their rules.
And as time has passed, the same trend has continued to grow, with marketers having to adapt to a constantly changing landscape.
In this blog, we’ll take a look back at the most significant trends that we saw in the world of online marketing over the past couple of years.
We’ll start with some of the biggest trends that we saw last year and then move into some of the more significant trends that we can expect to see in the future.
As we know, online marketing has become a massive phenomenon in the past few years. It has been influencing people’s lives in many ways. For instance, online marketers have made online shopping more accessible to everyone. People who are not as physically active, cannot afford to shop at the stores, or have limited time to go shopping can still buy the same products at home using their laptops and smartphones.
What the future holds for Facebook
While most of us are still recovering from the changes Facebook implemented in 2019, things are already changing again.
Facebook is already planning on rolling out more changes to the newsfeed and how it curates content in the coming months.
Facebook is already testing a new way of “curating” content that may align more with users’ preferences.
The company is currently testing a new type of “curated” newsfeed called “Story Time.”
In this test, the Facebook team will show the user five stories a day that it thinks are important and relevant to the user.
This is quite different from what the current News Feed does. When you click on the Like button, you are presented with the same stories every time.
Storytime is designed to allow you to “curate” what you see.
The rise of mobile marketing
Mobile usage has increased significantly over the past few years, and it continues to grow at a steady pace.
Many of these have to do with the fact that smartphones are cheaper than ever, which means more people are getting access to a device that allows them to be online 24/7.
This is good news for marketers because the more people online, the more opportunities you’ll have to market to them.
The growth of mobile marketing has been so significant that mobile traffic has surpassed desktop traffic.
This is partly due to the increased popularity of smartphones but also because the increase of smart watches, wearables, and AR glasses have also allowed people to access the internet from anywhere.
The role of influencers in digital marketing
In the past, influencers were mainly associated with celebrities or traditional media. However, influencers are now playing a much more significant role in the digital marketing game.
The rise of influencer marketing is due to a combination of factors, including the influence of YouTube and Instagram on social media and the increasing socialization of audiences.
A good influencer has a large audience of followers and is well-respected by the community. They act as a spokesperson for a brand, a product, a service, or an event.
If you want to become an influencer, here are a few tips to help you get started.
How Instagram will change the way we market
Instagram is more than just a photo-sharing app. If you’re not using Instagram to promote your brand, you’re leaving money on the table.
Many companies spend an excessive amount of time and money on paid advertising, but they do not see the results they’re looking for.
With its 1 billion users and a massive following of influencers, Instagram has become a powerful marketing platform. The best part is that it’s free.
If you’re still not using Instagram for business, you should.
It’s the perfect platform for promoting your products and services and connecting with new customers. You can use it to share news about what you’re doing, what you’re thinking about, and what you’re up to. And you can do so for free. But Instagram has also proven to be a powerful tool for businesses and brands. By posting engaging content regularly and interacting with users, you’ll start building an audience and growing your business in no time.
Frequently asked questions About Online Marketing.
Q: What are the most interesting online marketing trends in 2022?
A: In 2022, consumers will have more opportunities to purchase through mobile devices. Mobile commerce will grow significantly as more people buy products and services on their mobile phones.
Q: Do you see any significant technological advances that’ll impact how people shop in the future?
A: There are no significant technological advances that will impact how we shop in the future. Mobile devices will become increasingly influential. We expect that how we shop in 2022 will continue to evolve and adapt to the changing marketplace.
Q: What’s the most significant technological advancement that you see happening?
A: The most significant technological advancement we see is how technology is used to help consumers access information and connect.
Top myths about Online Marketing
1. Artificial Intelligence will replace all humans
2. Robots will replace most jobs.
3. No one will work longer than 40 hours a week.
4. Most businesses will be automated.
5. AR will replace social media sites like Facebook.
Conclusion
The digital revolution has transformed our lives and the world of commerce. Consumers have become accustomed to shopping online, and that convenience has increased their willingness to make purchases.
The good news is that technology continues to improve, allowing businesses to reach new consumers and marketers to develop new strategies to meet those consumers.
If you want to ensure you are keeping up with the latest trends, then you need to check out my free online course.