The Most Affordable search engine marketing Marketing is Free

I these days had a self-proclaimed search engine optimization expert/consultant email to tell me that the HTML on my website changed into, in his phrases, ‘Crap’. That may be very optimistic, especially coming from any person who professes to be certified to fee for his SEO offerings.

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He had reputedly checked out my source code and come to that conclusion. I was given to questioning: the website online couldn’t have been crap or a professional could now not have were given so worried as to test out what I turned into doing. I became glaringly a danger, and if that is the case, then the identity of this text has to be very close to the mark.

I replied by way of supplying him my eBook on SEO in return for his professional offerings if he should inform me precisely in which I turned into going wrong. Needless to say, I am nonetheless awaiting a response. I am wondering how much the fees for teaching search engine optimization whilst he fails to realize something as fundamental as that search engines like google and yahoo aren’t too approximately the formatting of the HTML as long it is understood. It is the text that crawlers are greater interested in nowadays.

As I talked about, my HTML need to had been understood on the grounds that the home web page my internet site at that time (every week ago as I write) became at #three on Google and #1 on Yahoo for its primary keyword towards 850 million different outcomes, and also at #four on Google for some other page for the identical key-word and additionally at #2 for another keyword. Quite frankly, if that is what ‘crap’ HTML does for then you definitely bring it on – I will do worse HTML next time!

That was given me to questioning that if humans pay guys like that for his or her recommendation, then perhaps they might be better doing their personal SEO. After all, it isn’t rocket science. Now, don’t get me wrong right here, because there are many search engine marketing professionals out there that offer the first-rate service and also are sincere. Loads of people do no longer have the time to optimize their own sites, and these human beings are suitable at what they do – better than me. However, I recognize my web sites, and I recognize what I am looking for from them. I consequently understand more approximately the SEO needed with them that an expert might.

That is why I get such correct consequences. Not with all my web sites, I ought to admit, and virtually no longer with the minisite that this article is intended to sell. Like any article, this is intended to promote an internet site that gives a product that teaches what I realize about SEO by screenshots of my web sites and the HTML used to get #1 positions in opposition to very stiff and expert competition which include Wikipedia, Harvard University and ‘About’. However, it really is any other story and not for this newsletter.

This article is ready the most inexpensive or most low-priced SEO. In my opinion, this is DIY! That’s proper, Do It Yourself! If you have got the time. If not, then most of those different human beings marketing online can likely do a very good process for you (other than my electronic mail friend). The most inexpensive search engine marketing is loose – in case you know what to do. Quite frankly, there is little to do these days. Google now not be aware of Meta tags, and Google is the biggest in my view.

Google spiders move slowly the textual content on your HTML, search for H1 tags and Title tags and check out your keywords to make sure there aren’t too many. Apart from that, there’s no longer all that a whole lot to it, aside possibly for alt photo tags. Even keywords aren’t all that vital – Google spiders are very literary nowadays. They have been to Spider College studying English, and might now tell what you are writing about without you having to inform them.

Your keywords are now largely irrelevant. The spiders understand – they may be no longer silly any extra. They do not want you to jot down those keywords time and again once more to inform them – in fact, in case you do then they get very irritated at you treating them as though they have been ignorant, and will, in fact, punish you for it.

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Get used to it you SEO guys: SEO is still applicable, but now not as important as it once turned into. These educated BA spiders know what you speak me approximately (or writing about) and the maximum affordable search engine optimization marketing is free, assuming you can write and don’t try to teach these crawling guys with the long legs what they already recognize. And don’t try to idiot me that your HTML must be perfect – I recognize special.

Lee Hogan

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