The Most Affordable search engine marketing Marketing is Free

I these days had a self-proclaimed search engine optimization expert/consultant email to tell me that the HTML on my website changed into, in his phrases, ‘Crap’. That may be very optimistic, especially coming from anyone who professes to be certified to fee for his SEO offerings.

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He had reputedly checked out my source code and come to that conclusion. I was given to questioning: the website online couldn’t have been crap, or a professional could now not have were delivered so worried as to test out what I turned into doing. I became a danger glaringly, and if that is the case, then the identity of this text has to be very close to the mark.

I replied by way of supplying him my eBook on SEO in return for his professional offerings if he should inform me precisely what I turned into going wrong. I am nonetheless awaiting a response. I wonder how much the fees for teaching search engine optimization are. At the same time, he fails to realize something as fundamental as that search engines like google and yahoo aren’t too approximately the HTML formatting as long it is understood. It is the text that crawlers are greater interested in nowadays.

As I talked about, my HTML need to had been understood because the home web page my internet site at that time (every week ago as I write) became at #three on Google and #1 on Yahoo for its primary keyword towards 850 million different outcomes, and also at #four on Google for some other page for the identical keyword and additionally at #2 for another keyword. Quite frankly, if that is what ‘crap’ HTML does, you bring it on – I will do worse HTML next time!

That was given me to question that if humans pay guys like that for their recommendation, they might be better doing their SEO. After all, it isn’t rocket science. Now, don’t get me wrong here, because there are many search engine marketing professionals out there who offer first-rate service and are sincere. Loads of people no longer have the time to optimize their sites, and these human beings are suitable for what they do – better than me. However, I recognize my websites, and I realize what I am looking for from them. I consequently understand more approximately the SEO needed with them than an expert might.

That is why I get such correct consequences. Not with all my websites, and virtually no longer with the minisite that this article is intended to sell. Like any article, this is intended to promote an internet site that gives a product that teaches what I realize about SEO by screenshots of my web sites and the HTML used to get #1 positions in opposition to the very stiff and expert competition, which include Wikipedia, Harvard University and ‘About’. However, it is any other story and not for this newsletter.

This article is ready for the most affordable or most low-priced SEO. In my opinion, this is DIY! That’s proper, Do It Yourself! If you have got the time. If not, then most of those different human beings marketing online can likely do a perfect process for you (other than my electronic mail friend). The most inexpensive search engine marketing is loose – in case you know what to do. Quite frankly, there is little to do these days. Google now not be aware of Meta tags, and Google is the biggest in my view.

Google spiders move the textual content slowly on your HTML, search for H1 tags and Title tags and check out your keywords to ensure there aren’t too many. Apart from that, there’s no longer all that a whole lot to it, aside possibly for alt photo tags. Even keywords aren’t all that vital – Google spiders are very literary nowadays. They have been to Spider College studying English and might now tell what you are writing about without informing them.

Your keywords are now largely irrelevant. The spiders understand – they may be no longer silly any extra. They do not want you to jot down those keywords time and again to inform them – in fact, in case you do, then they get very irritated at you, treating them as though they have been ignorant and will punish you for it.

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Get used to it, you SEO guys: SEO is still applicable, but now not as important as it once turned into. These educated BA spiders know what you speak to me approximately (or writing about). The maximum affordable search engine optimization marketing is free, assuming you can write and don’t try to teach these crawling guys with the long legs what they already recognize. And don’t try to idiot me that your HTML must be perfect – I remember unique.

Lee Hogan

Gamer. Twitter fan. Unapologetic analyst. Award-winning beeraholic. Subtly charming explorer. Cyclist, follower of Christ, drummer, Saul Bass fan and collaborator. Operating at the nexus of simplicity and elegance to save the world from bad design. Concept is the foundation of everything else.

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