The Secret to Using Social Media to Build a Massive Fan Base

Technology has had a huge impact on the music enterprise. According to a 2013 Music Think Tank survey, over 40% of people consume song through social media. A&R’s start their workday by checking the most popular social media websites. Justin Bieber, Soulja Boy, Avery, and Alyssa Bernal had been all located on the net. In reality, Russell Simmons, Brian Robbins (Film Director) and Steve Rifkind (Founder of Loud Records) simply announced the launch of All Def Music, a joint assignment solely dedicated to growing expertise found online.

social-media-woman.jpg (1100×734)

Young independent musicians are instructed to use the net to “create a buzz” and to “build a following.” This recommendation has brought about an oversaturated marketplace, with most unsigned musicians advertising their music the precise same way! Technology has made it so clean for all people to document and add their tune. An artist may even create a music video with their cellular telephone. Many of these hopeful superstars have not dedicated tons of time to perfecting their craft. So how do you marketplace your music in a way that sticks out? Here are my five TIPS on Using Social Media to Build a Massive Fan Base.

How critical is a call? Vince McMahon constructed one thousand million greenback empire with the aid of effectively the use of brilliant names. He advanced an awesome name for his corporation and developed tremendous monikers for his wrestlers. Now test the song industry. Observe each genre’s greatest period of boom, from jazz to rock to hip hop. You will observe that their musicians had outstanding pseudonyms. When you first heard the names Aerosmith, Sid Vicious, 2pac or Herbie Hancock, become there ever a danger you’ll forget them? They had been so precise but simple that they’re immediately branded in someone’s thoughts.

Hip Hop artists within the ‘eighty’s and ‘ninety’s had innovative, easy and high-quality stage names; Beastie Boys, A Tribe Called Quest, N.W.A, Wu-Tang Clan, OutKast, LL Cool J (Ladies Love Cool James), Snoop Doggy Dog, and Nasty Nas. Russell Simmons was a marketing genius and he made positive his artists had first-rate names earlier than he could marketplace them. In the early 1980’s, Russell Simmons agreed to manipulate Easy D and his buddy. The notion the organization wished an easy, memorable and definitely precise degree call. The organization without a doubt hated the call Russell proposed and thought their careers might be destroyed. Mr. Simmons convinced them to offer the brand new name a threat. He understood advertising from his revel in as a celebration and concert promoter. In 1983, he rebranded and marketed the institution. Twenty-six years later, Easy D and his companion have been inducted into the Rock and Roll Hall of Fame underneath the pseudonym… RUN DMC. If this idea (growing an incredible moniker that is stuck in human beings’ minds) become critical earlier than the net age, how an awful lot greater vital is it these days (with the market being overstated)?

Here is a non-public story that illustrates the impact of an excellent call. Two years in the past I started out a page to assist artists, musicians, and poets the New England states. In the start, things have been sluggish. Some human beings did now not accept my friend’s requests and my privileges have been suspended. I idea approximately the fundamental regulations of marketing and decided to alternate the name. I wanted a call that could snatch a humans’ ATTENTION; create INTEREST, DESIRE, and ACTION. I decided to change the call to New England’s Best Artists. Hours after the call change, I was flooded with pal’s requests. I have not despatched a friends request because of the name change and went from 2 hundred pals to 5,000 in approximately two months. The buzz generated from the new call reached human beings all internationally. The web page has even acquired pal’s request from a number of the richest tune moguls in the enterprise.

social-media-1300w-737h.jpg (1300×620)

Many unbiased musicians completely underestimate the price of making an awesome moniker. If a person attended a live performance and numerous independent artists finished, would your band’s call be difficult to neglect? A memorable, precise and easy pseudonym may be the difference among your band’s tune being found or misplaced amongst the hundreds of thousands of different bands who’ve also uploaded their tune. Your call needs to be simple so your youngest fanatics can spell it without perplexing you with any other band or musician. If you marketplace your track like every other artist, your album cover is like each different artist and your call is much like every different artist, why would fans anticipate your music sounds specific?

Have you ever been to the mixtape internet site, datpiff, what stuck your eye? What grabs your attention whilst you are beaten with choices? ANSWER… Amazing artwork with colorful colors! Colors convoy sure messages. There is a motive why groups invest so much money and time in growing colorful emblems to draw humans’ attention. Look at Run DMC’s brand, thirty years later; it nevertheless grabs people’s attention. Research the words: colorings and advertising. You will find out why black is used to market luxurious objects (e.G. Jaguar’s advertising marketing campaign, AMEX’s Black Card). The shade black usually represents authority, boldness, strength, electricity, and beauty. Black “attract a selected goal marketplace of those who… Earn better profits, and have a higher level of education”-Alden Morris. The color additionally draws the attention of sensible folks who revel in Classical music, Jazz, R&B and Indie music.

Some colors attract the eye of one gender and turn off the other gender. Some colorings (inexperienced and blue) attract the attention of both genders. Some colorings (purple and blue) work well on the “click on” button online and can increase the conversion rate as tons as forty%. Understand your target audience and use colorings to gain their interest. An impartial hip hop performer should keep in mind the use of super paintings with colorful shades and include the shade black as properly. There are hundreds of thousands of other musicians looking to get people to be aware of them, there are advertisements on the left side of the display screen and there are popups vying for a person’s interest. Using colorations successfully is an advantage with the intention to help your music stand out. If the internet is saturated with artists, should not you do something that allows you to stand out? Why invest a lot of of time into creating an outstanding product (your track, artwork or poetry) if it is now not going to get noticed?

Lee Hogan

Gamer. Twitter fan. Unapologetic analyst. Award-winning beeraholic. Subtly charming explorer. Cyclist, follower of Christ, drummer, Saul Bass fan and collaborator. Operating at the nexus of simplicity and elegance to save the world from bad design. Concept is the foundation of everything else.

Read Previous

The Weight of Emotional Intelligence in Social Media Marketing

Read Next

A Technical Approach to Headlines for Social Media