Traditional Businesses on the Internet

Have you ever the concept of putting your commercial enterprise on the Internet, however, virtually not recognized where to begin, or you are no longer positive whether or not the Internet is genuinely meant for your business?


Most of the time, we see the big Internet companies like Google, Amazon, and Yahoo! Or the massive companies like Microsoft, Airline businesses, and banks being successful on the Net. On the other hand, you discover a person with a superb concept who slaps an internet site collectively and makes a massive success with minimal attempt sincerely because they had the right vision and acted on that concept. Of route, some folks recognize a good idea, jump at the bandwagon, and stock in that success.

Most actually! Other than an area to percentage facts, the Internet is intended to be a marketplace where we can locate things that upload fees to our lives. If your local community reveals the price for your product or service, then the relaxation of the world needs to add. And even in case your product or service can not be made to be had to the rest of the sector, which is tough to agree with, the Internet might be used clearly to make your product extra appealing on your local network.

The first is Sizanani.Com, an Internet logistics agency that is noticeably a success in South Africa. They do not depend upon their website to bring in new clients, yet the website is the center of their commercial enterprise. To my know-how, Sizanani is the most critical logistics buying and selling region in the Southern hemisphere. They have more than two hundred customers and more significant than four hundred transporters (who are certainly also customers of Sizanani) doing vast enterprise on the Sizanani.Com website every day. Yet, while you look at their homepage, you would now not agree that there are hundreds or probably thousands of transactions processed on that web page each day.

In my opinion, the secret of Sizanani’s fulfillment is not in their outstanding Internet advertising capabilities but alternatively lies in an idea frequently forgotten on the Internet – Human Interaction. Every customer, which includes the transporters, has physically met a consultant of Sizanani. When a patron needs assistance with the Sizanani system, they do not email a few faceless electronic mails cope with or fill in a meaningless form at the internet site. Instead, they pick up the cellphone and speak at once to a person they realize at the business enterprise. In different words, that is a real-existence, old skool corporation doing traditional commercial enterprise as we knew it earlier than the Internet. The handiest distinction is that they may use the Internet as a feasible and convenient medium for handing over their provider to their clients.

The 2nd instance is Qushum. Co.Za. This is a reasonably new internet site and is not nearly in the same category as Sizanani. However, it’s miles once more an instance of a business successfully using the Internet to supply their service to their customers.

Quorum is a consulting employer that facilitates their clients to acquire ISO 9000 accreditation and hold that status. By setting their service on the Internet, they are not presenting some excellent option to their customers, which has in no way been viable earlier than. Still, the Internet makes the carrier extra available to their clients and consequently makes the patron’s everyday existence more convenient. Also, with the aid of placing their commercial enterprise on the Internet, they have taken plenty of mundane duties out of their fingers, which permits them to spend their time extra successfully growing their enterprise.


These are the handiest examples of conventional enterprises being conducted successfully over the Internet. I am sure there are hundreds of thousands of different such measures. However, I desired to reveal that the Internet may be a powerful medium for traditional commercial enterprise. In both cases, they’re now not setting their religion in specialized Internet advertising strategies or using SEO professionals or any of those concepts that commonly scare old-fashioned enterprise owners away from the Internet. They are simply the usage of the Internet in a style that adds price to their agencies. Isn’t that the entire idea?

If your technique a web layout employer and ask them to “put your business on the Internet”, they’ll most probably promote you a whole restructure of your commercial enterprise with online payment and product catalogs and something else is going with an online enterprise. Not because they’re continually seeking to make a short greenback out of you, however genuinely because that is what the majority think they want from the Internet.

My advice to you is this: Before you approach all of us approximately designing a website for you, determine what it’s miles you need. How can the Internet add price to my present clients? Think of the two examples above and try to use that method in your commercial enterprise. If you may find a solution to that query, then, with the aid of default, you will have a key on the way to add cost to new customers as nicely, and your business will sell itself on the Internet.

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