Web Site Redesign and SEO – Plan to Win

If you have got been considering a web website redesign, think of it as an opportunity to also improve your web page’s search engine optimization (search engine marketing). Many webmasters with web sites that rank even exceedingly nicely within the seek engine end result pages (SERPs) fear that redesigning their site might break their keyword scores and consequently their website online’s unfastened natural web site visitors. But a redesign can virtually be a golden opportunity to enhance the search engine marketing of your web site and increase its natural search site visitors dramatically.

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Search engine optimization Site Review

Before embarking on a site redecorate undertaking, you should take stock of what you’re doing proper and what you’re doing wrong along with your present website from a search engine optimization angle. Perform a thorough SEO web page evaluate of all on-web page and on-page search engine ranking elements and record your findings. This document will be used later to set SEO desires for your newly redesigned website.

SEO Rankings and Traffic Baselines

You will want baseline measurements to your existing site’s key-word ratings and organic visitors extent prior to starting any remodel work. These baselines can then be used after your newly redesigned site is going live to determine whether or no longer the search engine marketing goals on your assignment have been met.

If you aren’t already the usage of an internet analytics package, you must take into account getting one. Google Analytics is unfastened and is top notch for gaining perception into your website online’s traffic. Pay special attention to which URLs on your existing site are getting natural visitors from the serps and the search phrases used to locate those URLs within the SERPs. This statistics may be beneficial when optimizing the pages of your newly redesigned website.

You must additionally pull weekly ranking reports for not simplest the key-word terms which you are concentrated on but also the keyword terms found while reviewing your current organic traffic the usage of your internet analytics software. It’s advocated which you pull the rating reports weekly for no less than numerous weeks before beginning your web site redecorate venture.

The Web Site Redesign

Once you are armed along with your search engine optimization website evaluate, have reviewed your natural site visitors via your web analytics bundle, and feature keyword ratings for your web page’s most critical keyword terms, you could begin planning and working in your website online remodel. The first step inside the system is figuring out what you would love to change approximately your present web site.

Document all your web site redecorate and search engine optimization dreams very well. This need to consist of now not most effective aesthetic and value changes but also SEO associated changes to matters just like the organization of your web page, your navigation systems and interlinking of pages, SEO pleasant URLs, coding standards, etc. If there may be something you need to trade approximately the website from a search engine marketing perspective, it is first-rate to do it all of sudden as part of your remodel.

Work out your website online design on paper before an unmarried line of code is written. Use cord frames to design your web page layouts. Create mockups of every type of page because it will seem on the redesigned website online. Include as the various search engine optimization factors as probable at the mockups – top navigation, left navigation (if applicable), footer links (if relevant), the h1 element, h2 factors, and so on. Use the mockups to locate and solve usability and search engine optimization related problems earlier than you begin coding. If you rename or delete any URLs on your web site as a part of the redesign then make sure to implement 301 redirects so that the new URLs will get credit for inbound links to the antique URLs.

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Once you’re glad together with your new website design, flip the developer(s) loose to put in force your adjustments.

Testing Your Site Redesign

It is very essential to thoroughly check your redesigned web page. Test all pages on the web site from a useful, usability, and search engine optimization angle. Review the HTML source code for every of the pages in your website online. Check all on-web page ranking factors just like the title, meta description, h1, and h2 elements. Make certain all hyperlinks are both SEO pleasant textual content hyperlinks or photo links. Check that every one photograph links have the alt characteristic set properly in view that it’s miles considered the hyperlink text for an photo hyperlink.

Do no longer neglect to record and, if possible, take a look at the procedure of upgrading your web page. If you have a improvement environment, install a duplicate of the prevailing site and undergo the method of upgrading. If you stumble upon any troubles whilst testing the improve, adjust the system and documentation to regulate for the problem, and strive it once more. Repeat the technique till you’re relaxed which you have a sound plan.

Once you are glad that your redesigned website online is operating properly and meets all of your search engine marketing goals, you’ll be ready to move stay with the brand new site layout. If viable schedule the improve for a non-top time of day. If your website has seasonal traffic, agenda the improve for the low season.

After Your Site Redesign is Live

Once your web site redecorate is stay, you’ll want to monitor your site closely. Continue to tug weekly key-word ranking reviews and to screen your web analytics. Pay specific interest to pages that received lots of organic traffic before the redesign went stay. Use Google’s Webmaster Tools to monitor things like 404 Not Found errors.

Expect to see a temporary drop in rankings and site visitors because the search engines like google soak up all the changes you made as part of the redecorate. However, in case you planned, tested, and carried out your web page redecorate nicely then ratings and traffic need to go back stronger than ever after some days, weeks, or probably even a month or depending on the volume of changes made to the site.

Lee Hogan

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