Top 5 Factors to Consider When Building Business Websites
Lee Hogan There are over 1 billion websites in the world today, and this number grows by the second. Though not all websites are made for business and selling, there’s a lot of noise and competition for the users’ attention.
If you own a business, having a website is essential for attracting customers, selling your products and services, and making sales.
Read on to learn five essential factors to consider when building business websites that attract and convert.
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User-Friendly and Fast-Loading
The key to a well-designed website is fast loading speed. Users will leave a website if it takes more than 2 seconds to load. This increases the website’s bounce rate, which tells search engines it’s not worth ranking.
Your website also needs to be user-friendly so users can navigate it easily and find whatever they’re looking for. This means a simple, straightforward design, clear CTAs, quality images, and accessibility.
Optimized for Search Engines
One of SEO’s main benefits is ranking high on search engine result pages, which means organic traffic. When your website is optimized, search engines will decide how and where to organize. When users look for specific keywords, your website will appear among the first results.
Some of the critical SEO components to consider include:
- Using relevant keywords
- Optimizing images with Alt text
- Fast loading times
- Using meta tags (H1, H2, H3)
- Posting regular and unique content
- Mobile-friendliness
- Quality backlinks
The more you optimize your website, the sooner search engines will rank it, and the faster customers will find you.
Mobile-Friendly and Accessible
When building a website, pay special attention to designing mobile-friendly website pages on all mobile devices. Since most users access the internet on the go, your website needs to be mobile-first and desktop second.
Your website also needs to be accessible for visually impaired users, and this is a ranking factor that search engines won’t overlook.
Rich in Relevant Content
Users come to your website to find something, whether that’s an answer to a question or a specific product or service. Your web copy and content are essential to your website design and support your business’s digital marketing strategy.
For example, when creating an About page, you can use a ready-made all-the-me template that’ll show users what your business is about. The About page should be more about ways to help users reach their goals or solve their problems rather than talk about your business achievements.
Safe and Secure
To build trust with users and customers, your website must be safe and secure. This means having an SSL certificate that’ll protect people’s data when they enter their credit card information.
You should monitor your website’s front and back end to ensure it’s free of hackers, malware, viruses, and other privacy threats. If you hire a website design service, they’ll implement all the protection measures before launching your website.
Building Business Websites Is Easy With These Simple Tips
Whether you’re building business websites on your own or hiring a web designer, these tips will help you create a website that’ll attract more customers and boost sales.
Want more web design and digital marketing tips? Check out some of the other articles we’ve written on these topics, and come back soon to discover more of the latest industry news and trends.